Young Driver Motor Cars Limited™ is a division of Young Driver™ (established in 2009), which itself is the UK's largest provider of pre-17 age group driving lessons with 45 UK training centres. This division was created to develop and produce the world's first purpose-built electric car specifically designed for 5-10 year olds and in particular for them to learn to drive in.
The car, known as the Firefly, was premiered at the Gadget Show Live 2016, where members of the public were given the opportunity to drive one of four prototype chassis and provide feedback in the final development phase. Children have been involved throughout the development of Firefly, working with the designers and engineers to ensure that it provides a realistic driving experience.
The Firefly has been designed and is manufactured in the Midlands.
The ultimate aim is to give youngsters a greater insight in terms of road safety. By getting behind the wheel of a car, and tackling some day to day situations like junctions, passing cyclists and reversing, this age group will have a much clearer idea of how to protect themselves as pedestrians or on their bikes.