In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4x4 engineered for modern day compliance and reliability. This ambition was borne out of Land Rover's decision to dicontinue the iconic Defender after 67 years of production.
INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4x4 development and manufacturing. To be called the Grenadier, it takes its name from the famous Belgravia pub where some of the project's early meetings took place.
Combining rugged British spirit with German engineering rigour, the Grenadier will be a truly uncompromising 4x4 built from the ground up. Engineered to overcome all conditions, it will provide best-in-class off-road capability, durability and reliability to those who depend on a vehicle as a working tool, wherever they are in the world.
INEOS Grenadier will go into production in 2021. The chassis will be built in Portugal and final assembly will take place in a new purpose-built manufacturing facility in Bridgend, South Wales.