JLR scores a hat-trick of global sales records

7th April 2016

Jaguar Land Rover, the UK's leading manufacturer of premium luxury vehicles today reported its best ever March retail sales, closing off a record-breaking month, quarter and financial year.

The company’s impressive growth is driven by unprecedented investment in new products. In 2015 Jaguar and Land Rover introduced a host of new cars and technologies to market, including the award-winning Jaguar XE and XF and Land Rover Discovery Sport.

Whilst the UK remains the beating heart of the business (with its workforce more than doubling in five years), Jaguar Land Rover continues to expand its international footprint to support sustainable global growth and to delight its customers with world-class British designed and engineered premium cars.

Commenting on the performance, Andy Goss, Jaguar Land Rover Group Sales Operations Director said: “It is encouraging to see both Jaguar and Land Rover - our great British brands - delivering strong sales performances around the world.

“We have brought out exciting new premium cars and new technologies including our family of Ingenium engines, all-wheel drive for Jaguar and state-of-the-art connectivity. We have broadened the appeal of our cars, making them even more desirable and delivering what our global customers really want.”

Global sales in March totalled 75,303 vehicles, up 29% year on year. Building the momentum, the company sold 158,813 vehicles in the first three months of 2016, 28% up on the same period in the prior year.

Retail sales for the month of March were up year-on-year across all regions: 49% in Europe, 43% in China, 33% in North America and 16% in the UK.  Other Overseas markets were up 17% year-on-year. Four out of five of the key regions achieved record sales this month – a testament to the increasing global demand for Jaguar Land Rover vehicles.

With a balanced regional distribution of sales, Jaguar Land Rover retailed 521,571 vehicles in fiscal 2015/16, 13% up on the previous year.  Of that, Jaguar sold 94,449 vehicles and Land Rover sold 427,122 vehicles. This was the company’s strongest performing fiscal year ever.

Marking its best March yet, Land Rover retailed 60,128 vehicles in the month, up 22% year-on-year. Best-sellers for the month were the Discovery Sport, retailing 16,937 vehicles, the Range Rover Evoque, retailing 15,904 vehicles and the Range Rover Sport, with retails of 11,003 in the month. Calendar year-to-date sales for Land Rover reached 128,959 vehicles, 23% up on the prior year.

Jaguar recorded its best ever March, delivering 15,175 vehicles, up 62% on the previous year, due to continued solid sales of the XE (6,521 vehicles) and the all-new XF (5,331 vehicles). Jaguar recorded significant year-on-year growth across all five of its key regions, with Europe excelling, up 151%. Calendar year-to-date sales for Jaguar were 29,854, up 54% year-on-year. 

Customer deliveries of the eagerly anticipated Jaguar F-PACE will begin next month.

  March  % increase
Jan -
% increase
15/16 Financial
 % increase

Jaguar Land Rover


75,303 29% 158,813 28% 521,571 13%
Jaguar 15,175  62%  29,854  54%  94,449 23%
Land Rover 60,128 22% 128,959 23% 427,122 11%


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