MINI drives record UK sales in 2015
9th January 2016
MINI UK is today reporting a record sales year in 2015, with 63,581 full year registrations. The milestone represents MINI’s 6th year of consecutive growth in the United Kingdom, with vehicle registrations up 17.9 per cent on 2014, securing the brand 2.41 per cent of the market.
MINI 3-door Hatch remained the brand’s biggest selling model, closely followed by its 5-door sibling. In the first full calendar year of sales, 44,560 Hatch models were sold in 2015 (3-door Hatch 25,443, 5-door Hatch 19,117).
MINI’s performance brand, John Cooper Works, also celebrated a record year following the June launch of MINI John Cooper Works Hatch. The fastest production MINI ever built with a 0-62 time of just 6.1 seconds, 1,487 John Cooper Works Hatch models were sold last year. Total John Cooper Works sales across the range increased 134 per cent to 2,213 vehicles.
Ending the year in style, new MINI Clubman joined the model family in the last quarter of 2015. The largest and most refined MINI to date, Clubman contributed 1,676 registrations from its launch on 31st October. 2016 will see the first full calendar year of sales, with MINI Clubman expected to make further inroads into the retail and corporate market.
Overall corporate sales continued to drive the brand forward, with MINI 5-door Hatch delivering sustained growth. The brand recorded 44 per cent increase in sales to business and fleet customers, totaling 8,450 vehicles.