New Infiniti compact to be built in Sunderland

10th September 2013

The sleek, seductive Q30 Concept is the design vision for a compact Infiniti vehicle with a contemporary, individualised character for a new generation of premium customers. The global compact premium segment is forecast for significant growth with the entry of young-minded affluent customers.

“We are becoming the younger, trendsetting brand, more relevant and more exciting,” said Johan de Nysschen, President of Infiniti Motor Company, Ltd. “Infiniti Q50, and now the Q30 Concept, deliver on this promise.”

De Nysschen was joined by Alfonso Albaisa, the brand’s Executive Design Director, who described Q30 Concept as a vehicle defying categorisation. A unique blend of features reminiscing of a coupe, a hatch and a crossover, the Q30 Concept is designed to appeal to younger customers who are less likely to follow tradition and desire to disrupt convention to create their own unique experiences.

By the end of this decade, Gen X and Gen Y will represent 80 per cent of buyers in the premium segment, bringing new, more contemporary expectations for premiumness.

Infiniti designers had the freedom to explore bolder, even more sensual sculpting, enhanced muscularity and playfulness, reflecting Infiniti’s approach as the seductive alternative to traditional premium automobile brands.

Infiniti Q30 Concept is the design precursor for Infiniti’s future compact premium entry. Infiniti has previously announced plans to produce a compact model in Sunderland, United Kingdom, starting in 2015.

During today’s press conference, de Nysschen also presented Infiniti’s Director of Performance, three-times Formula One world champion Sebastian Vettel, a special helmet to use in testing engineering prototypes of the future compact premium model – the first Infiniti model he will influence from its inception. 

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