Rolls-Royce - Phantom Price: from £364,125
Last Updated On: 27/05/2018
Since its debut in 1925, the Rolls-Royce Phantom has been the choice of luxury automobile transport for the world's most powerful men and women, and naturally a constant presence at many of history's most memorable moments.
Every new Phantom that has subsequently appeared has successfully retained the title of 'Best Car in the World' as a result of Rolls-Royce's tireless pursuit of perfection, visionary engineering, aesthetic acuity and deep understanding of what the world's leading luxury item should be. Quite simply, Rolls-Royce has innovated for almost a century to set the benchmark and satisfy the most discerning luxury patrons.
A new benchmark has been set with the arrival of New Phantom, the eighth generation of this great nameplate. Not satisfied with simply launching a motor car that is a wholly contemporary design interpretation of Phantom DNA and a technological tour de force, Rolls-Royce has revolutionised the luxury car industry itself by shifting away from the status quo of shared platforms to an entirely new luxury business model.
New Phantom offers a wholly new, contemporary design interpretation of Rolls-Royce Phantom DNA. The all-new aluminium 'Architecture of Luxury' underpinning the New Phantom is lighter, stiffer, quieter and more technologically advanced. The many years of engineering ensures the architectural and proportional lineage of Rolls-Royce while delivering a whole new level of a 'Magic Carpet Ride'.
Another new aspect is at the heart of the new Phantom's modern design aesthetic. 'The Gallery' is a contemporary and luxury reinterpretation of a motor car's dashboard and instrument panel area. It is an industry first to have a single piece of toughened glass running the full width of the instrument panel. Rolls-Royce has thus created an area for Bespoke works of art and thereby increased the personalisation potential for every owner of the new Phantom.