Bentley's record year
8th January 2014
Bentley Motors has firmly reinforced its position as the leading manufacturer of luxury vehicles in the world after announcing a 19% increase in global deliveries in 2013. 10,120 cars were delivered, the highest figure in Bentley’s 95-year history, against 8,510 in 2012.
The Americas region continued its impressive performance and number one market position, while Asia Pacific, the Middle East and Europe, particularly Germany and the UK, posted substantial gains over the previous year. The global sales network also increased by 11%, to 193 showrooms.
Commenting on the results, Bentley’s Chairman and Chief Executive, Dr Wolfgang Schreiber, said:
“2013 marks our fourth consecutive year of double-digit growth, establishing ourselves as the most sought after luxury car brand in the world. We continue to win new customers and we are confident that 2014 will be another successful year for Bentley. People all over the world love the unique combination of luxury and performance of our cars.”
New models were critical to this success. In 2013 Bentley launched the new Flying Spur, the fastest and most powerful Bentley four-door model ever. In the final four months of 2013, with full availability of the new model, Bentley delivered 2,005 Flying Spurs to customers - a phenomenal reception, considering the average yearly sales of 2,700 cars of its predecessor, the Continental Flying Spur, during its seven year tenure.
Deliveries also commenced for Bentley’s open-top performance flagship, the Continental GT Speed Convertible. The Continental family now has four distinct models, with the recently unveiled GT V8 S added to the range. This gives V8 customers a choice for the first time.
According to the latest figures, Bentley’s full year market share performance in the luxury segment rose by three percentage points, taking it to 25%, a market leading position in a segment that decreased by 6%.